How to get more done with your time
Learn Jennifer Aaker's "Multipliers" strategy to accomplish more and reclaim your time.
Before You Start
Goal: In this meeting, we'll rethink how we use time as a resource. Instead of dropping items from our to-do lists, we'll learn to create ""Multipliers,"" single activities that fulfill multiple goals, and we'll block some of them onto our calendars.
Watch: ""Rethinking Time: The Power of Multipliers"" — with Jennifer Aaker, General Atlantic Professor of Marketing at Stanford Graduate School of Business. Members are encouraged to watch beforehand.
Meeting Agenda · Approx. 60 mins
- Member Updates · 10 mins
- Icebreaker · 5 mins
- Key Takeaways · 5 mins
- The Multipliers Exercise · 20 mins
- One Action · 10 mins
- Wrap-Up · 5 mins
👋 Member Updates · 10 mins
Go around your Circle and share personal updates. Keep them brief and focused on significant changes or important decisions since the last time you met. It's OK not to have one every month. If you have a One Action update from last time, share that too.
🧊 Icebreaker · 5 mins
Invite everyone in the group to share. Keep answers to one or two minutes per person.
Do you have an activity you do regularly that accomplishes two things at once?
💡 Key Takeaways · 5 mins
You can feel richer in time and achieve more of your goals by prioritizing single activities that serve several goals at once.
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Rethink time as a resource. Rather than letting go of goals, ask how you can optimize your activities to feel richer in time.
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Create Multipliers. A Multiplier is one activity that fulfills multiple goals at once. It can be a ""double,"" a ""triple,"" or even a ""home run,"" meaning that you work towards four goals at the same time.
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Multiplying is not multitasking. Multitasking means doing several different activities at the same time, which can leave you feeling stressed or unforcused. A Multiplier is a single activity that achieves several goals, like running with a friend instead of running alone, or taking a call on a walk.
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Operationalize it. Find Multipliers by bringing another person along to turn one activity into a double. Prioritize activities based on Multipliers: if a new activity can't pull double duty, consider skipping it. Protect Multipliers by putting them on your calendar and thinking of them as non-negotiable.
🏋️ The Multipliers Exercise · 20 mins
This is a working session, not just a discussion. Each person builds a personal inventory of Multipliers, then shares. Move through the three parts roughly on time so everyone gets a turn.
- Build your inventory · on your own (5 mins). List as many of your goals as you can. Then find or create single activities that fulfill more than one goal at once. Note down when you'll add Multipliers to your calendar: tomorrow, this week, every week.
- Pair up · in twos (5 mins). Go through your inventories together. Share your current time constraints and how Multipliers could create more satisfaction in your life, given your scarce time. After 5 minutes, switch so your partner shares.
- Share with your Circle · (10 mins). Each person shares up to three of the Multipliers they've come up with.
🎯 One Action · 10 mins
Commit to one Multiplier you'll schedule and act on before the next meeting. Go around the Circle and share (1 minute or less per member) to help hold each other accountable.
Example: ""My One Action is to take my weekly walk with a friend instead of alone, so I get exercise and connection at once. I'll add it to my calendar and do it every week.""
📅 Wrap-Up · 5 mins
Before ending the session, lock in the basics for your next meeting and close on an energetic note. Go around your Circle one by one and finish the sentence:
Now I am feeling… (choose one word).
- Set the day, time, and location for the next meeting
- Choose the next topic or resource
- Confirm who's leading the discussion
- Decide how you'll stay in touch in between
Brought to you in partnership with Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business